Yes we all have goals. How do you expect these companies to make money? We just can’t play in makeup all day and do free makeovers. We want you to buy. And the more the better. They would like you to average around a $45.00 A.U.S. So when you are working with a customer and she is loving everything you are showing her and 30 minutes later it’s a $150.00 sale you feel good. Only to have it come crashing down when someone walks up to the counter to say “All I need today is a…._______” which promptly drops your numbers to less than 1/2 of what you put all you blood, sweat and tears into just a few minutes earlier. Oh and the person who just wants a sharpener…..really? You came all the way to the mall to get a freakin’ sharpener. Don’t be surprised if your sharpener, sponge, powder puff is not in stock. I have seen way too many times someone walk over to the drawer pretending to look diligently for the item only come back to report that we must be out of stock, all the while thinking, I’m not going to let this customer ruin my numbers. Sad but true.
The A.U.S. should be an indicator that you are doing your job and showing the customer everything without clerking. But all it really does is lead to bad customer service. The poor 15 yr. old who is standing there in line holding a midnight black pencil that she had to get all by herself because everyone avoids the pencil wall like the plague and no one wants to ring it up should not be penalized when that is really all she can afford or want. That pencil may be something she saved her allowance up for and is a really big deal for her because that pencil ain’t cheap. A.U.S. or not I’m going to smile at her and make her feel like she just got the coolest thing since sliced bread.
If you really want a cool trick to get help fast is put a couple expensive makeup brushes in your hand like you are seriously interested and see how fast the salesgirls will swarm around you to grab that potential sale. Then you can ask about what you really came for.
But stand in line with a bag to return or a lipstick tester in your hand and you might as well put an invisible cloak over your head.